Are you looking for new ways to get traffic from social media to your website? Then your problem can be solved by reading this post.
Billions of people use social media platforms, so if you have some unique tips, you can get traffic from social media, not in billions but thousands easily.
You can get a piece of information that how much traffic you can get from social media by seeing the statistics below:
- 3.5 billion social media users worldwide.
- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
- Users spend an average of 3 hours per day on social networks and messaging.
- 54% of social browsers use social media to research products.
- 49% of consumers depend on influencer recommendations on social media.
By knowing the facts, you can get a glimpse of ideas about why social media is a great way to drive traffic to your website.
This is all about the popularity of social media, now let’s get into our main topic, how to drive traffic from social media.
So, there are some hacks of social media you should consider while posting anything on social media to get a high response.
We will talk about all of them in this post, so read carefully, if you want to increase your website traffic using social media.
1. Complete Your Profile
Probably you are thinking that What? completing my profile can increase traffic from social media.
But, let me tell you, this is not a part of getting traffic, this a part of building trust.
Before jumping into the world of social media, complete the profile of your every social media platform whether it is Facebook, LinkedIn, Quora or any other.
Completing the details in your profile is the first and foremost thing you should do because most of the people like to connect with those people who provide complete information about their work in their profile.
So make sure to fill your basic details in your profile like your profile picture, about section, website URL, your skills, and information related to your work.
There is one more benefit of completing your profile, whenever you publish a post and if your connection likes it, they take a look at your profile to know more about you.
If they like your profile and your work the bond between you and your connection become stronger.
2. Promote Your Blog Content
You put a lot of effort into writing content for your blog and want the world to see your valuable content.
But, you get only a few views on your content, that’s disappointing, right. So, try to promote your blog content as much as possible.
After publishing your latest blog post, share the link to all social media platforms to get maximum views on your post. If you don’t promote your content no one is gonna do it for you and people will not see your masterpiece.
Promoting content is as important as creating great content, because what the point if people are not going to read it? The simplest solution for this is, promoting your blog content on social media.
If you’re sharing your latest posts on social media, that’s great. But, you should share your old content also.
Sometimes, people don’t see your posts on social media because they don’t remain active all the time, so you can prepare a schedule for promoting your old content.
Use these tools to automatically share your content on social media.
3. Share Your Content More Than Once
If you are serious about your content, then you also need to serious about driving traffic to it as much as you can.
One of the best ways to do this is to share your content on social media more than once.
Immediately after publishing a new blog post, you should share that post on social media. When you share it in each of your social media platforms like Facebook, Twitter, Quora, and Google+, you gain a certain number of click for each share.
What happens when you share the same post on the next day? Does traffic doubles? NO.
But, when you share it for the third time, the combined traffic of the second and third share becomes more the doubles.
This is a simple technique to increase the traffic from social media to your website, you can try this method to see the changes in results.
Is it OK to promote your content more than once?
You can promote your content twice a day or thrice in a week, there is no problem in sharing your content more than once because no one notices.
Nobody has so much time to just notice what are you doing and how many times you share the same content.
But, don’t be spammy, don’t share your content too much like 10 times in a day or 30 times in a week. This can create a bad impression of your work in your audience.
You might have seen some people on social media who uses some plugins to share their content many times on social media, automatically.
Don’t be like them (Spammy), only share your content twice in a day. You can also share the same content in some interval of time, next week or next month.
4. Make Your Content Easy to Share
While browsing on Facebook, chances are that your friend has shared a link and you click on it to read more because you find it interesting.
Your friend is also sharing that content because it was informative and easy to share. He has to just click on an icon of Facebook and the content was shared.
So, if you want people to share your content you should make it easy to share. When you make your content easy to share you get more traffic from social media.
To make your content easy to share, you can add (social media) sharing option in your blog post.
By installing a social share plugin in your site, you can add different social media sharing options in your content. It makes visitors to easily share your content on different social media platforms.
You can read our post on Best WordPress Plugins For Blogs in 2020 to get more information about plugins.
When people start to share your content on social media, the authority of your website increases and the chances of ranking your site on Google is also increases.
Another way to make your content easy to share is to add images while you share it to social media because people like to share visual content.
Our brain is hardwired to understand visual better than text. In fact, a whopping 90% of the information that the brain receives is non-verbal. And of course, the first written language of humans consisted of pictures.
So, when it comes to memorability, visuals are key to your content creation.
This is a fact that visual content gets a higher number of shares than text content.
5. Catch Your Audience When They Are Most Active
Everyone promotes their content on social media but only some of them get higher engagement on their post, Why?
Because they share the content at the right time when their audience is most active. If you’re posting on social media at that time when your audience didn’t remain active you’ll not get views.
Fewer views mean low engagement and ultimately less traffic from social media. Then what will be the point of sharing the content?
So, try to share your content at that time when your audience becomes most active.
You may be wondering, how did I know when my audience becomes most active?
The best time to post on social media is different for the different social media platform.
1. Best Time to Post on Instagram
- Best time to post on Instagram is 1 p.m. and 5 p.m.
- The best day to post on Instagram is Thursday and Friday.
2. Best Time to Post on Facebook For Marketing
- Best time to post on Facebook is 9 a.m.
- Best day to post on Facebook is Thursday to Sunday.
3. Best Time to Post on Twitter
- Best time to Tweet is around 8 a.m. to 10 a.m.
- Best day to Tweet is Wednesday and Sunday.
4. Best Time to Post on LinkedIn
- Aim to post on LinkedIn between 10 a.m. to noon.
- Best day to post on LinkedIn is Wednesday.
Below are the average given days and time when people remain most active on all social media platform.
- Best times: Wednesday from 9;00 am to 11:00 am, Thursday at 9:00 am.
- Best day: Wednesday
- Worst day: Sunday
Here you can get more information about the best times to post on social media.
If you want to rise above the noise and getting eyes on your content, you should consider the best time to share any content on social media.
You’re making too much effort on writing content but if you didn’t consider this little fact while sharing your content your effort will not give you the results.
So, my advice to you is, consider these little facts and follow the algorithm of different social media platforms to get maximum traffic to your website.
6. Interact With Your Audience
You’ve promoted your content on social media, that’s it, NO. You’ve to interact with people to convert them into your regular visitors.
Only promoting your content on social media is not enough, interacting with people is most important to make engagement on your post.
You might have seen many posts on social media that have a good percentage of comments. Why do people comment on such posts?
Because the author of that post replies to each of the comment and interact properly with the people.
You’ve to follow the same procedure if you want people to visit your blog post and do comment on every post you share on social media.
If you don’t get too much time to reply to each of the comment, try to reply to some comments and fix a schedule interact with people.
You know the best time and day to share your content on social media (as I have mentioned above), you can pick up the best time and make sure to choose the time when you remain free to interact properly with your audience.
Don’t share the content when you remain busy in your work or fix a time to reply to all the comments.
7. Use Hashtags
By using proper hashtags you can reach to more audience if you use that hashtags that are trending or gets too many views, then your post gets featured there and the views on your post increases.
There are many hashtags available on social media but you can’t use all of them. So choose a hashtag that is related to your content and gets the most view in that field.
If you’re getting views on your shared post only from your connections or followers then you’re not playing the game of social media and you will remain limited into your connections.
Here is an example of Twitter, At that time I only have 150 followers on Twitter, very less, Right.
But, you can see the engagement on my tweets, it has 48 likes, 28 comments, and 21 Re-tweets.
You can say this is very less, but let me tell you, getting this much engagement on only 150 followers is not easy.
The reason behind these statistics is the usage of proper #hashtags, you can see I have uses hashtags that were related to the tweet and gets the highest engagement in that field.
So, while sharing any post on social media whether it is Twitter, Facebook, Instagram, or LinkedIn, try to use proper hashtags in your post to get more views on your post and ultimately increase the traffic from social media to your website.
8. Write Eye-Catchy Call-to-Action
Adding a call to action can help you increase the engagement on your post and gather more traffic from social media to your website.
When you use the call to action words, they give a signal to your targeted audience on what you want them to do.
You might have seen many posts that used the call to action very dramatically that makes us click on their link.
the most popular CTAs you can use are the following:
- Click Here
- Learn More
- Visit Our Site
- Read More
- Check out our latest blog post
If you will not use CTAs in your social media posts, people will not click on it and you’ll not get good traffic from social media.
You’ll definitely get views on your social media posts (if you follow all the above steps carefully), but the traffic on your site will not increase if you’re not using this.
Remember, the CTAs are your persuasion words to make your readers click on the content you’re sharing.
So, be creative with your call-to-action. Try to use those words which makes your readers click on your link.
9. Be Consistent to Drive Traffic From Social Media
Consistency, last but not the least.
The key to success is CONSISTENCY.
∼ Zok Frezer
Maintain consistency while sharing your post on social media because consistency is very important to drive traffic from social media continuously.
Consistency is a significant factor in social media algorithm when you post regularly; it builds trust among the people, and they started following you to get notified when you share a post.
The people who build good authority in social media always maintain consistency in their work because they know the real advantage of consistency.
Many people share great content on social media but they didn’t get good engagement or traffic from social media, due to the lack of consistency.
So, make a proper schedule for sharing your content on social media and maintain the consistency in your work. At least, share one article or random post everyday.
In this post, I’ve included all the main factors that can help you to drive maximum traffic from social media to your website.
To get better results, follow all the steps, post when your audience are active, use hashtags, and be consistent.
If you remember all these things while sharing your content on social media you’ll definitely get better results.
If you know any other crucial factors of social media. Feel free to share with us in the comment section below.
I am Ankur Gohite, the founder of Huppdigital. A blog that provides authentic information regarding blogging, SEO, affiliate marketing, and how to make money online.